New ‘hotel’ concept Zoku arrives

The first Zoku hotel, a “work-meets-play” concept that takes a home-office approach suitable for long stays, is open in Amsterdam.

Zoku, a Japanese word for family, tribe or clan, was designed in partnership with Concrete, a Dutch interior design and architecture firm. The concept, located in the heart of Amsterdam, aims to be a relaxed place to live, work and socialize, and is next door to an international co-working space.

Zoku offers diverse social areas to encourage interaction between residents, locals and the hotel’s community manager, who organizes events allowing residents to mingle and network. Open-plan living and communal working spaces are available 24/7. The Zoku app further connects residents with a social network and chat feature.

The Living Kitchen serves locally sourced fresh, healthy food quickly and conveniently with ingredients from Zoku’s rooftop garden and greenhouse and extends the community approach with communal tables. Fitness classes are offered in a studio on the ground floor. And the building’s public rooftop is an urban green garden for natural ventilation and rainwater capture, a project co-financed by the City of Amsterdam. The hotel’s naturally lit top floor features 360 square meters of flexible space social or professional meetings.

Zoku’s key feature is a loft that shifts the focus of the room from the bed to the living space, with a four-person table. The loft features a fully equipped kitchen, extensive storage space, office supplies and an elevated, loft-style sleeping space that can be accessed by a retractable staircase and screened off.

The loft’s furnishings are from Danish design brand Muuto. Residents can choose their own art, making the spaces truly personal.

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