W Edinburgh announced

Starwood Hotels & Resorts Worldwide, Inc. announced it will debut the ionic W Hotels brand in Scotland with W Edinburgh. Opening in 2021 the hotel will be part of TH Real Estate’s Edinburgh St James scheme, which is set to complete in 2020.

Designed by award-winning architecture and interior design practice Jestico + Whiles, in conjunction with Allan Murray Architects, the 12-story building will feature a unique façade crafted from a winding steel ‘ribbon’. W Edinburgh will form the centerpiece of the 1.7 million square foot development, which will incorporate a vibrant blend of retail, entertainment, leisure and residential apartments, further reinforcing the city’s reputation as a booming cosmopolitan capital.

The hotel will offer 214 stylish guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). The rooftop will feature a buzzing destination bar and outdoor terrace, offering guests and locals 360-degree panoramic views of the historic skyline, along with a cutting-edge approach to cocktails and cuisine. Other areas will include W Lounge (the W brand’s energetic spin on the hotel lobby), a signature restaurant, FIT® – the ultimate workout facility, and an AWAY® Spa offering the W Hotels brand’s signature health and lifestyle experiences. An ideal venue for events, W Edinburgh will provide 2,450 square feet of ultra-modern event space.

The Edinburgh St James development will see the shopping center currently on site replaced with 850,000 square feet of retail space, a multi-screen cinema and up to 250 new homes, as well as W Edinburgh. The project will support the city’s tourist industry, which contributes an estimated £260m to Edinburgh’s economy each year.

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