First location for Accor’s JO&JOE

The first JO&JOE from AccorHotels is preparing for a May 29 unveiling in Hossegor, Southwest France, and some of the first images have surfaced for sharing.

Known as a surfer’s destination, the 145-bed property that blends hotel, hostel and private rental formats, has teamed up with Quiksilver and Roxy surfwear brands to help define the experience built around the surfing way of life. Bed prices start at €19 per night. JO&JOE Paris and Bordeaux will follow in 2018.

The interior in Hossegor was redesigned to create open spaces flowing from indoors to outdoors, which includes a leafy 10,000m2 garden 400 meters from the sea, furniture was chosen for its mobility and flexibility of use, and the design brief was to create a funky place to meet people and relax.

The sleeping accommodation offers different solutions to suit all needs: Together (a shared sleeping area for 7 to 12 people), Out of the Ordinary, (laid out accommodation for up to 10 people) and Yours (private rooms for 2 to 5 people).

The communal areas include the Happy House, a private area for “tripsters” (explorers from out of town) equipped with lockers, where they can relax, work, cook or do their laundry, and the Playground, open to both tripsters and “townsters” (local residents), comprising a bar stocked with local beers, and a restaurant serving local dishes prepared on the spot, with the price of a full menu starting at €10. Breakfast is served throughout the day, for €4.

The Playground is where the events take place – concerts, workshops, gatherings and various activities proposed by tripsters, townsters or JO&JOE staff. These shared spaces extend outdoors, with a terrace, a pétanque court, hammocks and a private garden for overnight guests.

“Creating an Open House in just three months is a crazy challenge – but one made possible by the team’s start-up mode approach and considerable agility combined with the support of our partners Quiksilver and Roxy,” said Cédric Gobilliard, senior vice president, Lifestyle Division, AccorHotels. “This very ambitious project is blowing a wind of change through the hospitality market.”

The Open House will include decorative features inspired by Quiksilver and Roxy and a pop-up store where guests can hire or purchase equipment and accessories.

Athletes who act as Quiksilver and Roxy brand ambassadors will be invited to lead masterclasses, workshops or other events.



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