After a 6 year, €200 million renovation, Meliá Hotels International will open this summer the Momentum Plaza shopping centre in Magaluf (Mallorca) which will see the resort take another step forward in its transformation into a superior quality, more sustainable and more balanced destination.
Momentum Plaza occupies almost 5,000m2 of land on which the old Jamaica Hotel once stood (the hotel was demolished and has been replaced by the new, avant-garde Sol House The Plaza – Calvià Beach), converting the entire area into a 3,500m2 open space with rest and recreation areas for residents and tourists, a large modern shopping area which will host major international fashion and restaurant brands as well as attractive and innovative dining concepts. The opening throughout the year demonstrates Meliá’s commitment to the deseasonalisation of Magaluf.
The importance Meliá attaches to the transformation of Magaluf is shown in the Calvia Beach The Plaza, which replaces the old Jamaica Hotel which had been closed since 2008 due to structural problems and was demolished in 2016. The hotel is a fine example of avant-garde hotel architecture which combines innovative design and the optimization of space with improvements to accessibility and pedestrianisation, bringing it closer to the beachfront through the connection between S’Olivera Street and the Avenida de Magaluf.
To create an icon for the transformation of the destination, Meliá has installed a huge “hanging” pool which is unique in Europe between the roofs of two of the buildings, with its transparent sides and bottom creating a spectacular sight from the street below and offering bathers magnificent views over the sea and the island of Sa Porrassa as if they were floating in the sea itself.
As Gabriel Escarrer, Executive Vice President and CEO of Meliá Hotels International, explains, “the opening of the new hotel and Momentum Plaza is the last major milestone of a very bold project which is very closely linked to our family and our origins, to return to Magaluf the prestige and quality that it had lost. After seven years of activity and major investments, I can now say that we are extremely proud of the changes that have been seen in the destination, which is once again sustainable for its community and attractive for investors and small and large companies, such as the ones we have attracted to the new shopping centre, which would have been unthinkable only 5 or 6 years ago”.