“Straight friendly” Axel Hotels to open first US location in South Beach

Axelbeach Miami is expected to open by the end of the year at 1500 Collins Avenue.

Barcelona-based Axel Hotels (which homes in on the LGBTQ community) is opening its first location in the U.S. in South Beach, Miami. Spanish conglomerate Grup Peralada, through its affiliate Inverama USA Corp., paid US$58.2 million or US$357,000 per room for the 163-key, former Hall hotel in January. The company is owned by the Suqué-Mateu family and has hotels and casinos as well as wine and other businesses under its umbrella.

Today the brand operates two hotels in Barcelona, two in Berlin, and one, each, in Madrid, Ibiza and the Canary Islands.

Read more: The Real Deal


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