Just don’t go looking for the lobby bar.
Atelier Ace is going bigger in New Orleans by going small. In March 2019, the hotel group known for its hip neighborhood locations like Shoreditch in London and New York’s Nomad, will open Maison De La Luz, a 67-room guesthouse across the street from Ace Hotel New Orleans in the Warehouse District, known for its art and history museums. The difference between the two, explains Kelly Sawdon, Chief Brand Officer of Atelier Ace, is that “the hotel brings the community and culture into the property—we see this more as hotel as respite.”
There aren’t any restaurants at Maison De La Luz, just a dining room for guests—there’s no pool, no crowded bars nor a music venue. There’s a small common space with an honor bar and a breakfast room. And that’s precisely the point. “We’re trying to connect with a different traveler, one who’s looking for a quieter, calmer experience. Sometimes it’s nice to come back to a hotel that feels calm, where you feel the energy of the city through the design and staff.” Rooms at Maison De La Luz start from $389; suites from $569, whereas guest rooms at the hotel start at $309.
The building, former law offices, have been transformed by the L.A.-based design firm Studio Shamshiri. The brother and sister founders, Pamela and Ramin, were part of the founding partners at Commune, the design group behind the Ace hotels in Palm Springs and Los Angeles. “New Orleans has so many different personalities, and we tapped Pam because she has a unique eye,” says Sawdon. “She does things that are so layered and idiosyncratic. Her eye is perfect for this place.”