Travelodge to launch new budget-luxe design.
Category: (un)branding
First 1 Hotel in Europe
Copenhagen’s landmark Skt. Petri Hotel is to be operated by SH Hotels & Resorts under its luxury, sustainable 1 Hotels brand.
Hilton returns to Cannes
The present Radisson Blu, facing the Old Port, will be renovated and reopen spring 2023 as a Canopy by Hilton.
Iconic water tower hotel Cologne revamped
Wasserturm Hotel Cologne, Curio Collection by Hilton has recently been revamped by Goddard Littlefair and is set in Europe’s tallest water tower.
Iconic Hotel Formentor, Mallorca to become a Four Seasons
Originally opened in 1929, the existing hotel will undergo extensive renovations before it is unveiled as a Four Seasons in 2023.
Does the world need another (soft) Hotel Brand?
(soft) branding your hotel. Pros and cons.
Iconic 1960s Essex Inn, Chicago to rebrand into le Méridien
Iconic 1961, mid-century style Essex Inn to rebrand into Le Méridien Essex Chicago
And another hip brand moves into Hawaii
The Wayfinder Waikiki will open in the former Waikiki Sand Villa Hotel, along Honolulu’s Ala Wai Canal, within walking distance to the beach.
Why you should stop social media for your business
For hoteliers and hosts: Why your own content platform is better than using social media (or OTA) platforms.
IHG updates identity to IHG Hotels & Resorts
IHG, with 16 brands and nearly 6,000 hotels across 100 countries, has announced its new global identity as IHG Hotels & Resorts. The refresh includes new designs, colours, photography and font, as well as a revision of its loyalty club name from IHG Rewards Club to IHG Rewards.
Chiel Nobels 