(un)branding

Does the world need another (soft) Hotel Brand?

(un)branding by Chiel19 April 202119 April 2021

Iconic 1960s Essex Inn, Chicago to rebrand into le Méridien

(un)branding by Chiel9 April 2021

And another hip brand moves into Hawaii

(un)branding by Chiel26 March 202126 March 2021

Why you should stop social media for your business

(un)branding by Chiel22 February 202115 March 2021

IHG updates identity to IHG Hotels & Resorts

(un)branding by Chiel8 February 2021

The Sheraton revamp continues

(un)branding by Chiel5 February 20215 February 2021

The Faena Universe

(un)branding by Chiel26 January 2021

Independent and Increasingly Alone

(un)branding by Chiel23 November 20198 December 2020

Wouldn’t this be a perfect 1 Hotel for London?

(un)branding by Chiel24 October 201912 December 2020