Opening late 2022 the luxury Raffles London at The OWO hotel will house 120 rooms and suites, 85 branded residences, an extensive wellness space and 11 destination restaurants and bars, including a rooftop restaurant and bar with panoramic views across Whitehall, The Mall and on to Buckingham Palace. Some of the suites will be located in the building’s corner turrets, from which guests will enjoy views over Horse Guards and London’s St. James’s Park.
Emblems Collection is a “captivating portfolio of unique luxury hotels”. With the creation of Emblems Collection, Accor is broadening its footprint in the collection brands space and… Read more “Accor introduces its 39th brand: Emblems Collection. Does the world need it?”
(soft) branding your hotel. Pros and cons.
A few years ago the Faena, the Philippe Starck first of the brand, was called Faena + Universe. Little did we know that Accor and Faena (now with a second location in Miami) are embarking on a global venture to expand the Faena brand worldwide.
AccorHotels and Alibaba corporation
Interesting views of a major hotel company on start-ups through Thibault Viort, its Chief Disruption & Growth Officer. However, what I am beginning to notice that the much used word “start-up” most often means a scale-up. All start-ups have a proven record of profitability and benefit from the investor’s money or a large buyer’s infrastructure to grow even bigger. Stop using the word start-up when actually it is a scale-up!